Today, we are announcing our investment in 6 promising startups via our Innovation Fund at ImpactAssets, bringing our portfolio of for-profits and non-profits to almost 30. Together, these entrepreneurs bring to market best-in-class tools for progressive organizations to deepen engagement with their audiences, from fundraising to driving action. We’re proud these startups will increase the impact advocacy organizations, nonprofits and progressive campaigns have on a super practical level.
On a more personal note, we’re excited that the New Media Ventures investment will represent the first external capital for most of these entrepreneurs – we’re providing truly early-stage financing. This group of founders is also among the most diverse we have funded to date!
New Media Ventures and its community can support these entrepreneurs in many ways, beyond capital. Perhaps you are a potential customer, advisor, investor or partner for one of these startups? If you’d like to help, contact us!
Here are the startups we are investing in:
Edgeflip was co-founded by the Chief Scientist and Lead Digital Analyst of the Obama 2012 campaign. The Edgeflip team strives to empower mission-driven organizations with cutting-edge data science and technology. Many organizations have struggled to capitalize on the potential of social media communities like Facebook and Twitter. Edgeflip’s tools are designed to unlock the promise of social media, enabling nonprofits and issue-based groups to effectively engage their supporters, spurring widespread action and measurable outcomes.
Empower Engine was started by entrepreneurs with extensive experience in building campaign software. Empower Engine provides amazingly detailed maps of demographic, field, analytics and voter data that empowers organizers to register more voters, turn out more targets and engage more volunteers. In 2014, when almost all their work was in Washington State, their users were so passionate about the tool that they made it one of five national finalists for Most Valuable Organizing Technology at the 2014 Rootscamp.
Frakture is the latest venture from the creators of Salsa, the popular online organizing platform. From their experience working with thousands of organizations, they saw a new problem emerge. The explosion of communication technologies has created a chaotic mess of data that most organizations and brands aren’t equipped to handle. Frakture automates data integration using sophisticated Bots to do the daily work of synchronizing and standardizing data across all technologies, databases and channels. With everything integrated, marketers can finally leverage all their data to do what they do best — creatively engaging their audience.
ShareProgress is a mission-driven startup that helps nonprofits and progressive groups achieve success through the use of data and technology. ShareProgress provides data-driven software that helps organizations to reach wider audiences on their campaigns by leveraging the social networks of their existing supporters, and offers consulting services in the areas of web development and data analysis. ShareProgress works with progressive organizations like Greenpeace, the Sierra Club, CREDO, Planned Parenthood, the AFL-CIO, and many others.
tinyGive is an innovative social fundraising platform that leverages the power and reach of new media to help social good organizations more effectively connect, engage, and empower their supporters. Specifically, their core technology allows anyone to donate to organizations registered on their platform by simply Tweeting at them with a dollar amount and the hashtag #tinygive. By putting their money where their Tweets are and asking their followers to do the same, the tinyGive community has the power to drive additional support to causes in a way that was previously too cumbersome and complex.
Email shouldn’t have to be shrill to be successful. To Someone uses machine learning to predict the message that will speak to an individual based on their history and the actions of their peers. To Someone provides a solution to a critical problem for progressives wishing to compete in the post-Citizen’s United world: how to maintain and expand the small-dollar advantage without alienating your audience.