You’ve founded a startup. You’re starting at nothing and trying to get “to scale” — whatever that may mean in your part of the world. So, how are you going to get there? In this piece, Taren Stinebrickner-Kauffman shares some tips on growing your startup, including how to pick the right metrics. As the founder of SumOfUs.org, Taren has a unique perspective on the organization’s growth story. Here she reflects on that trajectory and how strategic decisions allowed the team to harness user energy to effect change. She also interviews Brandon Silverman, founder and CEO of CrowdTangle, a for-profit SaaS company acquired by Facebook in 2016. We hope you learn as much as we did from Taren’s insights.
SumOfUs.org is a global corporate accountability watchdog organization that uses cutting-edge digital campaigning techniques to mobilize millions of consumers around the world.